“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”
– Herbert Simon
When I read this quote I imagine the Nobel Laureate referring to the poverty of attention that the coaches you employ experience when asked to wear ten different hats because of the extensive list of services you offer.
You name it...we've got it!
We can help any kind of client! We’ve got one-on-one personal training. We’ve got semi-private group training. We’ve got large group training. We’ve got spin classes. We’ve got yoga. We’ve got hot yoga! We’ve got women-only training. We’ve got self-defense classes. There's no end in sight to what we can do for you.
Photo: www.marketingtechnologyinc.com
There are plenty of problems that come with operating a business featuring a dozen different service offerings, but the biggest of these issues is the lack of depth that results. Being seen as a mile wide and an inch deep is anything but convincing if your goal is to be perceived as “the best” fitness instruction provider in your market.
Ask less of your team...get more
Figure out a way to standardize your training model and then focus on being exceptional at delivering an amazing experience within the confines of that single coaching format.
Roughly 99% of the athletes that walk through the doors of CSP pay for semi-private group training. Our coaches are continually refining their ability to instruct athletes in a predictable format instead of worrying about bouncing from one supervision model to the next. There’s never confusion as it relates to expectations for coaching responsibilities or client needs.
Stop asking each of your team members to be a jack-of-all-trades. Instead, provide them with the tools they need to be a master-of-one.